Hands up all those that every day think, ‘I must find some decent content to post on my business facebook page’ and then end up forgetting? How many of you start each month with a flurry of posts that subsequently tail off once you become snowed under with ‘real’ work? How many don’t even have social media accounts for your businesses? I can bet there are a fair few of you.
Keeping your online presence up to date and engaging is super time consuming and it isn’t a simple case of sharing a random post that you happen to come across that is vaguely linked to your business. If you spend money advertising your business in local papers or magazines and are not investing in your online presence you are really stifling your business growth.
The reach with a magazine ad may extend to a few thousand; a targeted facebook ad campaign can reach hundreds of thousands of people and at a much quicker rate. Not only this, but you can drive traffic to your website and monitor this traffic for building your audience and retargeting in the future.
By being on social media you raise brand awareness, create a company voice, cultivate relationships, provide security. Many people will search social media to check if your business is legitimate or not. By not creating and implementing a social media strategy, you are leaving money on the table.
Here are some stats:
– Facebook (contrary to popular belief) is still the most popular social media network with over 2.2 billion monthly users
– Youtube is in second place with 1.5 billion monthly users
– Instagram is ranked 7th, below various messaging apps, and has 800 million monthly users, which is just over a third of Facebook’s active users
– Twitter has 330 million monthly users, which is just 15% of Facebook’s 2.2 billion active users
The upshot is having a presence on, for example, 3 social media platforms, you are putting yourself in front of a potential total of over 3.3 billion users.